Thursday, 2 April 2009

D&AD - Brand Union : Our World Branding

Brief
Create the global brand name and identity for a radically new customer reward scheme.

Solution
The simplicity of this logo uses a contemporary style with a symbolic structure to create a fresh, inclusive and iconic identity for OUR loyalty scheme. The roundness of the O symbolises the world, whilst the bold stroke of the letter boarders a blank canvas.















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