Thursday, 2 April 2009

Fusion : Broadband Solution Provider Identity

Brief
Create an identity for Fusion, a broadband solution provider company.

Solution
This proposal blends dynamic typography with fast, flowing lines that come together to form the letter ‘I’. The merging lines graphically suggest fusion, whilst the idea of them coming together stand for ‘one solution’.
You will notice throughout the presentation that the lines of the logo extend and lead you to further information - for example, onto the reverse of stationery. It’s this movement that makes the solution so apt and relevant to your service.











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